TOC Spring 1998


Peter's Principles
Peter Drucker says to forget the dictum, "know your customer." The key, he says, is to understand those who aren't your customers.
—A Context Interview

Counterattack
While U.S. companies assume they'll capture overseas markets, foreign firms use technology to invade America.
—by Mary Gotschall


A Cure for Health Care
With information systems redefining the business of medicine, many see enormous opportunities.
—by Louise Kertesz


Nightmare
A $5 billion pharmaceutical distributor installs a software package—then files for bankruptcy. How could this happen?
—by Dale Buss








Columns
Technosynthesis
Unexpected Consequences
Much as the stirrup's invention eventually led to feudalism, technology is producing surprises that may help your business—or smash it.
—by Chunka Mui

Impact
The Care and Feeding of `Intrapreneurs'
While companies fostering entrepreneurial ventures often hammer on the need for speed, careful analysis shows how haste makes waste.
—by Gordon Bell and Heidi Mason

The Great Lie
The Powers That Were
As governments try to regulate or tax on-line transactions, they miss the point: Cyberspace, by its very nature, can't be controlled.
—by John Perry Barlow

              
                   

Opening Remarks
WWW.ord to the Wise
—by Paul Carroll, Editor-in-Chief

The Write Stuff
Letters to the Editor.

TOCDigitalFrontier.gif (929 bytes)
Off the Cuff
The European Union makes a silly attempt to control the international flow of data; faulty predictions for the telecom industry; and other snippets about events on the digital frontier.

Virtual Horizons
Auctioning goods on the Internet; a Dick Tracy-like wrist phone; an Internet-based assault on investment banking; and items on other gadgets.


Reflections
Man and Machine
The Internet's Awkward Adolescence
Those changing the world via the Web find much of it stuck in a heavy-breathing, dirty-magazine phase.
—by
Craig Forman

Inner Game of Work
Unlearning Bad Habits
Finding solutions to some of the most common managerial problems can prove surprisingly tough. Awareness is a great place to start the process.
—by Graham Alexander


CEO User's Guide
Creating Options
In trying to be rigorous, most companies become simplistic in evaluating technology. Venture capitalists suggest a better way.
—by Jay Kingley and Tim Andrews


The Last Word
Apocalypse Soon?
Edward Yardeni, chief economist at Deutsche Morgan Grenfell, and David Starr, chief information officer at Reader's Digest, discuss whether the "Year 2000" problem will cause a global recession or is a hoax dreamed up by consultants.

Book Excerpt
The Illusion of Golf
An excerpt from The Inner Game of Golf.
—by W. Timothy Gallwey


Book Reviews
Falling Apple
A review of Apple: The Inside Story of Intrigue, Egomania and Business Blunders, by Jim Carlton.

—by Dan Mitchell

Innovator's Dilemma
A review of The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, by Clayton M. Christensen.
—by Jim McGee




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