TOC Summer 1998

Features
The Digital Civilization
Nicholas Negroponte says the digital revolution is over because the rebels won completely.
—A Context Interview

Eating Your Young
Schwab shows the importance of being ready to cannibalize your markets.
—by Laurie J. Flynn

The Ultimate Designing Machine
BMW tries to turbocharge its sales and marketing with a radical idea: giving customers exactly what they want.
—by Dale Buss

The Brand Man
Henry Silverman of Cendant doesn't make anything —except lots of headlines and tons of money.
—by Evan Schwartz









Accounting in the Age of Moore's Law
Accounting in the Age of Moore's Law
Companies make bad decisions because accounting hasn't kept up with the pace of technology.
—by David Reed

Riding the Tiger
Riding the Tiger
The Asian crisis shows that the risks of foreign investment must be measured better.
—by Marvin Zonis

Hiding Behind Your Customers
Hiding Behind Your Customers
Saying that your market isn't ready for new technology usually means you're not up to it.
—by Paul Carroll


Opening Remarks
WWW.ord to the Wise
—by Paul Carroll, Editor-In-Chief

The Write Stuff
Letters to the Editor
               

Digital Frontier
Off the Cuff

Telephone companies play a pricing game of "how low can you go;" Internet service providers talk about distributing free computers; and other tales from the digital frontier.

Virtual Horizons
Companies gather competitive intelligence on the Web; an electronic device acts as a personal assistant; and items on other gadgets.

      


To Err is Divine
To Err is Divine
In an era of rapid change, employees need to be encouraged to make mistakes.
—by John Cleese

Getting Started
Getting Started
Dealing with the impact of technology requires transforming the strategy process.
—by Timothy J. Rohner

Grow Up, Dad
Grow Up, Dad
Our 10-year-old correspondent thinks grown-ups have funny ideas about computers.
—by Brett Andrews

The (Un) Common Market
The (Un)Common Market
Two consultants on the implications of the euro discuss the imminent changes to business as the idea of a unified European currency becomes reality.

       
The Law of Diminishing Firms
The Law of Diminishing Firms
An excerpt from Unleashing the Killer App: Digital Strategies for Market Dominance.
—by Larry Downes and Chunka Mui

Internet Law
Internet Law
A review of Doing Business on the Internet, by Julian S. Millstein, Jeffrey D. Neuburger and Jeffrey P. Weingart.
—by Rakesh Kaul

A History Lesson
A review of The Commanding Heights by Daniel Yergin and Joseph Stanislaw.
—by Eric Nee




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