Table of Content - October/September 1999

  
THE CYBER SIDE OF SEARS
CEO Arthur Martinez describes the challenges, and opportunities, that come with moving on-line.
—A Context Interview


BOOK LEARNING
A tale of Len Riggio's drive, vision, and success—and how they landed Barnes & Noble in its current mess.
—by Dale Buss

GETTING PHYSICAL
REI pioneers 'clicks and mortar' strategy, succcessfully integrating its stores and Web-based sales.
—by Evan Schwartz

BULL-HEADED
Merrill Lynch changes little despite promise of aggressive on-line presence.
—by Justin Martin









COLUMNS
DIGITAL STRATEGY
Delivering on the Promise

Some important, novel approaches to shipping goods ordered on the Web.
—by Mohanbir Sawhney

IMPACT
Nine Lives
On-line auctions will extend products' lives and force manufacturers to adopt new strategies.
—by Sanjiv Agrawal

THE GREAT LIE
Measuring Up
Some companies con themselves into thinking they're succeeding.
—by Paul B. Carroll


DIGITAL FRONTIER
Off the Cuff


Virtual Horizons
Peace Corps 'business volunteers' teach technology skills in old U.S.S.R.


OPENING REMARKS
WWW.ord to the Wise
—by Paul Carroll, Editor-in-Chief

The Write Stuff
Letters to the Editor.

               



REFLECTIONS
INNER GAME OF WORK
Basic Training

Seven rules for how—and how not—to manage change
—by Marc Rosenberg

CEO USER'S GUIDE
Up to Speed

The need to hurry products to market changes everything about managing.
—by Adam Gutstein

MAN AND MACHINE
Instant Internet

Cheap, 'always-on' computers may change how you think about technology.
—by Andrew Lippman

THE LAST WORD
All's Well, or Orwell?

Two experts debate whether on-line privacy is good enough, and whether proposed laws could create Big Brother.

BOOK EXCERPT
Mission Possible
Satellite telecommunications company beats huge rival by starting early and learning on the fly.
—by Gary Dorsey


BOOK REVIEWS
The Bible of Golf
A review of Dave Pelz's Short Game Bible by Dave Pelz.
—by T.J. Carson


Conspiracy Theory
A review of Digital Capitalism by Dan Schiller.
—by Eric Nee




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