Design of the Times
Even though the easy-money days for 'dot-coms' are gone, here are five ways to still win.
—by Chunka Mui


The Blind Leading the Bland
'Dot-com' ventures waste money by failing to develop distinctive brands.
—by Kevin Clancy


Let My People Go!
Companies that focus on 'stickiness' show fundamental disrespect for customers.
—by Kevin Hamilton



Off the Cuff


Virtual Horizons
'Flash communities' arise on-line, serve their purpose, and shut down. —by Joanne Kelley



WWW.ord to the Wise
—by Paul Carroll, Editor-in-Chief

The Write Stuff
Letters to the Editor.

Goliath Strikes Back
Although start-ups get all the attention, Motorola shows how big companies can innovate.
—by Rud Istvan


Easy Money
Companies miss easy opportunities to use the Internet to cut costs via 'e-engineering.' —by Glenn Yeffeth


A Whole Lotta Nothin'
The author turns off his computer and tries to last a weekend without microchips. —by T.J. Carson


Mind Games
Do computer games and television images make kids violent, or are we being frightened by our own shadows?


On a Road to Nowhere
The author argues that, in the New Economy, people can't make sense of their lives. —by Richard Sennett


Options on Options
A review of Real Options: Managing Strategic Investments in an Uncertain World by Martha Amram and Nalin Kulatilaka.
—by John Erik Garr

Serious Play
A review of Serious Play by Michael Schrage.
—by Eric Nee