Table of Content - February/March 2000

  
Follow the Leader
Gen. Colin Powell explains how to inspire people to achieve even more than they imagined possible.
—A Context Interview


Bland Ambition
WingspanBank.com makes
groundbreaking claims but doesn't aim
high enough and may be an expensive
flop. —by Laurie J. Flynn


Malling the Competition
Despite a long history of success with malls, the CEO of Simon Property Group takes a bold leap on-line with Clixnmortar.com. —by Robert Sharoff

Getting the Run-E-Round
Although on-line customer service represents an enormous opportunity, most companies are lousy at it.
—by Joanne Kelley









COLUMNS
DIGITAL STRATEGY
Raising the Bar

The converging of the on-line and physical worlds is pushing customer expectations to scary heights.
—by Rishad Tobaccowala

IMPACT
The CEO as Maestro
Executives can look to orchestra
conductors for ways to motivate
and lead teams of talented
individuals. —by Bob Greenberg


THE GREAT LIE
Web Phon(i)es
The highly touted new devices are a cool idea but can do almost nothing useful —by Neil Verplank


DIGITAL FRONTIER
Off the Cuff


Virtual Horizons
Churches and religious groups use the Internet to reach the faithful.
—by Bob Gilbert and Hank Green


OPENING REMARKS
WWW.ord to the Wise
—by Paul Carroll, Editor-in-Chief

The Write Stuff
Letters to the Editor.

               



REFLECTIONS
INNER GAME OF WORK
Powerful Emotions

The key for leaders in individualistic
America is to create a strong
emotional identification with workers'
goals. —by Marvin Zonis


CEO USER'S GUIDE
The Litmus Test

Be careful that what you think is your killer app isn't just a maiming app, or perhaps only a bruising app.
—by Mel Bergstein

MAN AND MACHINE
Nature's Way

Tiny critters are leading designers toward what may be a revolution in how people think about machines.
—by Fred Hapgood

THE LAST WORD
Growing Pains

Two experts on launching e-commerce ventures discuss how best to nurture budding organizations.

BOOK EXCERPT
Finding Your Way
In a new book, The Inner Game of Work, the author explains how he came to grips with what motivates people to succeed. —by W. Timothy Gallwey

BOOK REVIEWS
Get a Clue
A review of The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searles, and David Weinberger —by Eric Nee


Trees Died for This?
A review of The Arc of Ambition: Defining the Leadership Journey by James Champy and Nitin Nohria
—by Paul B. Carroll




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