Table of Content - April/May 1999

  
The Next Big Thing
Yahoo! co-founder Jerry Yang lays out his vision of the Internet's future. He thinks the revolution is just getting started.
—A Context Interview


Fashion Forward
Lands' End's plunge into cyberspace sets a successful new style for this stodgy clothier. —by Howard Wolinsky

Finally!
From bloated bureaucracy to leaner efficiency: Uncle Sam is using technology to slim down. —by Samuel Fromartz

The Awful Truth About Start-Ups
Though start-ups may seem invincible, most fall faster than leaves in an autumn breeze. —by Joanne Kelley









COLUMNS
DIGITAL STRATEGY
Hand in Hand

New technologies rarely replace old ones. Smart companies will create innovative hybrids.
—by Mohanbir Sawhney

IMPACT
WWWink, WWWink
Internet notepads and instant messaging are replacing kicks under the table during negotiations.
—by Mark Gordon


THE GREAT LIE
Pick a Number, Any Number
Forget those precise e-commerce estimates. All business is going on-line. —by Jay Kingley


DIGITAL FRONTIER
Off the Cuff


Virtual Horizons
Sports fans have become free agents, able to closely follow any team from anywhere.
—by Kevin Hamilton


OPENING REMARKS
WWW.ord to the Wise
—by Paul Carroll, Editor-in-Chief

The Write Stuff
Letters to the Editor.

               



REFLECTIONS
INNER GAME OF WORK
Satisfaction (Not) Guaranteed

Most companies misuse, or even abuse, customer-satisfaction ratings. The authors suggest a new approach.
—by Don Peppers and Martha Rogers


CEO USER'S GUIDE
Through the Looking Glass

Companies think about lines of business; because of the Internet, they should focus on lines of customers. —by Andrew Robinson

MAN AND MACHINE
Going Against the Grain

A chairmaker says that older, simpler tools often get the job done best.
—by Bob Gilbert

THE LAST WORD
To Infinity and Beyond (Or Maybe Not)

Will customers keep buying more and more on-line—or slow down once the novelty wears off?

BOOK EXCERPT
The Silver Bullet
In creating the aluminum beer can, then-tiny Coors developed a killer app. —by Dan Baum

BOOK REVIEWS
The New Alchemists
A review of The New Alchemists by Charles Handy.
—by Peter Cochrane


Engines of Tomorrow
A review of Engines of Tomorrow: How the World's Best Companies Are Using Their Research Labs to Win the Future by Robert Buderi.
—by Eric Nee




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