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Hand in Hand
New technologies rarely replace old ones.
Smart companies will create innovative hybrids.
by Mohanbir Sawhney

WWWink, WWWink
Internet notepads and instant messaging are replacing
kicks under the table during negotiations.
by Mark Gordon

Pick a Number, Any Number
Forget those precise e-commerce estimates. All
business is going on-line. by Jay Kingley

Off the
Cuff
Virtual
Horizons
Sports fans have become free agents, able to closely follow any team from anywhere.
by Kevin Hamilton

WWW.ord to the
Wise
by Paul Carroll,
Editor-in-Chief
The
Write Stuff
Letters to the Editor.
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Satisfaction (Not) Guaranteed
Most companies misuse, or even abuse, customer-satisfaction
ratings. The authors suggest a new approach. by Don Peppers and Martha Rogers

Through the Looking Glass
Companies think about lines of business; because of the
Internet, they should focus on lines of customers.
by Andrew Robinson

Going Against the Grain
A chairmaker says that older, simpler tools often get
the job done best.
by Bob Gilbert

To Infinity and Beyond (Or Maybe Not)
Will customers keep buying more and more on-lineor
slow down once the novelty wears off?

The Silver Bullet
In creating the aluminum beer can, then-tiny Coors developed a killer app.
by Dan Baum

The New Alchemists
A review of The New Alchemists by Charles Handy. by Peter Cochrane
Engines of Tomorrow
A review of Engines of Tomorrow: How the World's Best Companies Are Using Their Research Labs to Win the Future by Robert Buderi.
by Eric Nee
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