The Gathering Storm
The next wave of e-commerce disruption requires a shift from killer apps to killer 'platforms.'
—by Chunka Mui


The Unwelcome Mat
As companies try to build online communities, they often make seven poisonous mistakes.
—by Alan Warms


False Profits
Net income can be a misleading—
even dangerous—way to evaluate a business. —by Paul B. Carroll



Off the Cuff


Virtual Horizons
Departed, but Less Dearly
Thanks to Web-based services, funerals are no longer so expensive. —by Joanne Kelley



WWW.ord to the Wise
—by Paul B. Carroll,
Editor-in-Chief

The Write Stuff
Letters to the Editor.

All for One
If elite sports teams practice their teamwork, why don't businesses? They must. —by W. Timothy Gallwey and Valerio Pascotto


Secrets of the You-niverse
How to build a 'metamediary'—a business that puts your customers at the very center. —by John Erik Garr


The Piano Man
The author explains how the first 'digital' technology still decodes deep emotions best. —by Michael Hawley


One Surfer, One Vote?
Will online voting make democracy more participative? Would that be a good thing? Two experts differ.


High Wire(less) Act
Craig McCaw makes his big risks pay off by pondering how customers should use technology.
—by O. Casey Corr


Ideas With Legs
Three books from 1997-98 are a tad 'historic' but still relevant.
—by Eric Nee