Moving Targets
Detailed customer profiles aren't enough. Companies must make their marketing messages more timely. —by John Sviokla, John Erik Garr and Matthew Chittle


Wiseguy Wisdom
Business books mine every source of advice, save one: the mob. Here's what it teaches us.
—by Bob Andelman


Sense and Censor-ability
Censorship, claimed to be impossible online, may be happening after all.
—by John Perry Barlow



Off the Cuff


Virtual Horizons
Order in the Court
Digital technology makes the wheels of justice turn more smoothly.
—by Laurie J. Flynn



WWW.ord to the Wise
—by Paul B. Carroll,
Editor-in-Chief

The Write Stuff
Letters to the Editor.

Once Upon a Time
There are six stories that executives need to know how to tell to motivate.
—by Annette Simmons


Measuring Up
The author provides a tool for figuring out how you truly compare with your competition.
—by Fred Wiersema


Location, Location, Location
Telecommunications offers wide new choices about where we live and work, but cities won't wither away.
—by William Mitchell


None of Your Business
Two experts debate whether industry self-regulation will preserve personal privacy.


The Odd Man and the Sea
The search for a missing submarine pits a brilliant scientist and his unorthodox ideas against the U.S. Navy. —by Sherry Sontag and Christopher Drew


Tangible Intangibles
A review of Cracking the Value Code: How Successful Businesses Are Creating Wealth in the New Economy by Richard Boulton, Barry Libert, and Steve Samek. —by Eric Nee

The ABZzzs of Business
A review of What the CEO Wants You to Know: How Your Company Really Works by Ram Charan.
—by Bob Diddlebock