Table of Content - August/September 2001

Mr. Coffee
Mr. Coffee
Starbucks Chairman Howard Schultz says building a brand now is harder than ever.  —A Context Interview

Degrees 'R' Us
No diploma? No problem. Online diploma mills will peddle 'cum laude' parchments to anyone, giving new meaning to a B.S.
—by Arnie Cooper

The Sky's the Limit
British Airways' new CEO is turning it around by thinking small in Europe and ditching aviation's most sacred tenets.
—by Richard Evans

Churning Out Ideas
A sort of citywide lab in Cincinnati may lead to breakthrough uses of the Internet and communications devices.
—by Bob Gilbert

Breaking the Bank
Phone companies are starting to invade
the European banking market by providing
mobile financial services.
  —by Kate Bulkley

 
 
 
 
Digital Strategies Survey 2001





COLUMNS
DIGITAL STRATEGY
Farming the Future

Deere's CEO says the Internet will change agriculture as much as the tractor did 80 years ago.
—by Robert W. Lane

Impact
Culture Shock

Product developers who expect customers to follow traditional cultural patterns are in for a surprise.  —by Patrick Whitney

INNER GAME OF WORK
Making the Best Better

EMC's chairman says it takes more than hiring top talent to build a winning team.
—by Mark Ruettgers


CEO USER'S GUIDE
Regaining Traction

When the economy skids, managers should keep a cool head and follow a few rules.
—by Mel Bergstein


MAN AND MACHINE
The Writing is on the Wall

As his kindergarten-age son pounds a PC's keyboard, the author realizes that handwriting is obsolete.
—by T.J. Carson



OPENING REMARKS
WWW.ord to the Wise
—by Bob Gilbert,
Senior Editor

The Write Stuff
Letters to the Editor.

Off the Cuff

               



REFLECTIONS
BOOK EXCERPT
Resetting the Clock
How a missed train in 1876 led to an underpinning of global commerce: standard time. —by Clark Blaise

BOOK REVIEWS
From Test Tube to Main Street
A review of Taking Technical Risks: How Innovators, Executives, and Investors Manage High-Tech Risks by Lewis M. Branscomb and Philip E. Auerswald.


Just the Factiods, Ma'am
A review of The Sum of Our
Discontent: Why Numbers Make Us Irrational
by David Boyle.


Wired for Change
A review of The Nokia Revolution: The Story of an Extraordinary Company That Transformed an Industry by Dan Steinbock.
—by Bob Diddlebock


THE LAST WORD
Sorting Through the Rubble

Looking at which e-commerce companies succeeded, and which crashed and burned, shows that being a first mover is often a disadvantage, according to two venture capitalists.



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