Table of Content - October/November 2001

Trust Your Gut
Trust Your Gut
And your heart, and your toes, too, Deepak Chopra says. The mind-body expert explains how the whole body can provide answers to life’s difficult questions. —A Context Interview

Jackpot!
Harrah’s wins big by taking an unconventional approach to luring customers.
—by Joanne Kelley

Killer App Hall of Fame
Our annual awards to companies that have done a great, or lousy, job of innovating.

 
 
 
 

INSIGHT
No Rest for the Weary
Now that every company has awakened to the Internet, it’s time to move to the next level: ‘synchronization.’
—by Mel Bergstein


Peer Pressure
Napster-style businesses are poised to disrupt more than just the music industry. Their ‘peer-to-peer’ approach may send shock waves through everything from the needlepoint industry to hospitals.  —by Eric Loh

The Great Lie
Power Play

Electricity deregulation, while bungled thus far, still makes great sense.
—by Kevin Hartley



OPENING REMARKS
WWW.ord to the Wise
—Paul B. Carroll,
Editor-in-Chief

The Write Stuff
Letters to the Editor.

Off the Cuff

               



CATALYST
BOOK EXCERPT
Who Are Those Guys?
How EMC’s obsession with customer service let it come from nowhere, beat IBM, and become a market leader.
—by Fred Wiersema

Smart, Wealthy Company Seeks Good-Looking, Sophisticated Companion
Companies can no longer just worry about branding. Co-branding is the new game.
—by Sam Hill and Chris Lederer


Batteries Included
A new sort of Moore’s Law says that computing devices will get far more portable, and very quickly.
—by Michael Lisse, John Sviokla, and David Choi


THE LAST WORD
The Wealth of Notions

Technology’s ‘democratization’ means inventors no longer need massive funding or even an education, two experts say.



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