RFID tagging, a smarter form of bar coding, creates huge opportunities for efficiencies.
—by Bob Diddlebock

Capital One has built a credit-card empire by testing and testing and testing, then testing some more.
—by Joanne Kelley

To truly learn about customers, executives are taking roles on the front lines of their businesses.
—by Joanne Kelley

In conjunction with the Center for Market Leadership, Context presents its inaugural list of the world’s 100 most dominant companies, plus a list of the 100 companies that have gained the most in the economic slowdown.
—by Fred Wiersema and John Sviokla

Untangling I/T
I/T departments can cut costs, while gathering better information, by following four principles.
—by Chris Curran


Treat Me Right
Even though companies claim that the customer is king, many handle people shabbily.
—by Anthony Abbattista

Measure for Measure
Information-technology investments can be assessed in a new way that lines them up with a company’s overall strategy. 
—by Peter Weill and Mike Connolly



WWW.ord to the Wise
—Paul B. Carroll,
Editor-in-Chief

The Write Stuff
Letters to the Editor.

Off the Cuff

When Disaster Strikes
Having trained himself for a supposedly impossible catastrophe, a pilot nurses a jumbo jet to a safe landing.
—by James R. Chiles


Beyond the Horizon
Two writers explain why science fiction has predicted so much of the future.