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Platforms for Growth
GM and Deere show how adding communication technology to existing products can allow for innovative services.
—by Chunka Mui
Outsourcing Is Hot; Don’t Get Burned
With companies outsourcing entire business processes, the author lists the five key questions to ask.
—by John Erik Garr
Turning the Web Inside-Out
Standards that help computers work together more effectively are letting the Internet take a much more powerful form.
—by Chris Thomas
WWW.ord to the
Wise
—Paul B. Carroll,
Editor-in-Chief
The
Write Stuff
Letters to the Editor.
Off the
Cuff
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Copyright? Or Copywrong?
Arguing that intellectual-property law is stifling innovation, the author tells the startling story of how AT&T slowed the creation of the Internet.
—by Lawrence Lessig
Why CRM Fails
Too many companies are merely automating the handling of the same old information about customers, the author says.
—by Peer Munck
CDWho?
Unusual flexibility in dealing with customers helps make a little-known retailer, CDW, a New Market Leader.
—by Andrew Carlson
A Truly Embryonic Technology
Two eminent cell biologists argue over the promise—and perils—of human cloning and genetic engineering.
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