Retailers, historically diffident about information technology, now rely on it in a search for profit breakthroughs.
—by Pegeen Hopkins

The phone company kicks profits into overdrive by reorganizing itself around customers’ needs and becoming the first to ‘bundle’ all its services.
—by Joanne Kelley

As the dust settles after the high-profile dot-com collapses, lots of online businesses are not only still standing but are going strong.
—by Roger Fillion

Hitting a Nerve
How to figure out what’s really going on in customers’ heads—and generate a burst in demand.
—by Steve Hindman

The Patriot Game
Business can learn a lot from how the underdog Patriots beat the Rams in the Super Bowl.
—by Michael Hammer



WWW.ord to the Wise
—Paul B. Carroll,
Editor-in-Chief

The Write Stuff
Letters to the Editor.

Off the Cuff

No More Excuses!
The authors look at why companies have moved away from innovating through ‘corporate venturing’—and why none of the reasons hold water.
—by Heidi Mason and Tim Rohner

Take This Job and...Love It
Although talk of a New Economy has subsided, the search for meaning in work has only intensified.
—by Sally Helgesen